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Global Momentum of Urban Contemporary Art: Strategic Positioning and Okuda San Miguel’s Value in South Korea

Executive Summary Urban contemporary art – from massive outdoor murals to pop-surrealist installations – has experienced a remarkable global surge since 2020. In the wake of COVID-19, artists transformed city streets into open-air galleries as murals “popped up everywhere” to uplift communities . Governments and cultural organizations have increasingly embraced public art as

By Xiuli Chen